Marketing Apprentice

Key Responsibilities:

• Assist with creating engaging content for social media platforms, including Facebook and Instagram
• Take photographs and videos of activities, events and celebrations, ensuring appropriate consent has been obtained
• Help maintain and update the care home's social media pages and website
• Create posters, newsletters, leaflets and other promotional materials
• Support the organisation and promotion of events, open days and community activities
• Help develop relationships with local businesses, community groups, schools and organisations
• Collect and share positive stories about residents, staff and activities within the home
• Assist with responding to enquiries and directing prospective residents and families to the appropriate member of staff
• Support marketing campaigns designed to increase awareness of the care home
• Monitor social media engagement and help identify opportunities for improvement
• Keep marketing materials and information up to date
• Ensure all marketing activity reflects the values, dignity, privacy and individuality of residents
• Carry out other reasonable marketing and administrative duties as required

Training

This programme is delivered via a day release delivery model which means that one day per week, your attendance is required at our Derby Road Campus. This attendance is required during term time only.

You will work with expert assessors and tutors to develop new knowledge, skills and behaviours within the profession.

You will experience a blended learning model.

Please note: This is an apprenticeship vacancy, and the advertised closing date is provided as a guide only. The employer wishes to review applications and interview suitable candidates as they are received. As a result, this vacancy may close earlier than the advertised date if a suitable candidate is identified or if a high volume of applications is received. We therefore encourage interested applicants to apply as early as possible to avoid disappointment. 

After the apprenticeship

Upon successful completion of this apprenticeship it is hoped that you will continue to progress in your career with Ashmere. There will be the opportunity for further training and growth within your job role.

Things to consider

Previous marketing experience is not essential. Ashmere are more interested in enthusiasm, creativity and a willingness to learn.

Safeguarding and Confidentiality.

As this role involves working within a care home, the successful candidate must respect residents' privacy, dignity and confidentiality at all times. All photographs, videos and resident stories must be handled in accordance with the home's consent, safeguarding, confidentiality and data protection procedures.